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FOR IMMEDIATE RELEASE - ANN ARBOR, MI - March 15, 2004 - BRK Brands, the maker of First Alert®- and BRK Electronics®-branded home-safety products, has selected Ann Arbor-based Vendor Managed Technologies, Inc.'s (VMT) Velocity POS analysis and reporting software to help plan, execute and measure its success at retail, as well as provide valuable feedback to its production and forecasting departments.
Velocity is robust, off-the-shelf data warehouse software that allows a supplier to manage its product flow from shipment to the retailer all the way to the point the consumer purchases it. Velocity integrates retailer-provided POS data with demographics, shipments, planograms, and other sources to transform raw data into actionable answers to a wide range of business questions.
Using Velocity, BRK Brands can easily manage store-level data provided by retailers and quickly identify how its products are selling and why. BRK Brands is also able to provide timely reports to its retail buyers to insure that the right product is on the right shelf at the right time.
"BRK Brands was looking for a solution to manage large amounts of data and was particularly impressed with Velocity's ability to efficiently and accurately manage the different POS formats that are received from retailers," said Mark Colello, senior vice president and general manger of First Alert/BRK Brands. "BRK Brands is confident this decision will help manage and service its retailer accounts at the highest level."
Velocity is the leading POS reporting tool of CPG manufacturers for tracking, reporting and analyzing product, pricing, replenishment and store performance measures across multiple time periods and multiple retailers.
About Vendor Managed Technologies, Inc.
Vendor Managed Technologies, Inc. (VMT) was founded in 1994 by entrepreneurs; one with a long and successful track record as a retail supplier, the other a twenty-five year veteran of software development and information systems management. Our mission is to increase net sales and eliminate supply/demand chain inefficiencies through the development of strategic technology.
Since retailers began sharing store-level POS data with vendors, crucial knowledge about consumer buying trends and retailer supply patterns is available. We provide easy access to this knowledge. For more information, visit www.vmtsoftware.com.
About BRK Brands, Inc.
For more than 25 years BRK Brands, Inc. has been the manufacturer of First Alert®-branded home-safety products including smoke alarms, carbon monoxide alarms, fire extinguishers, and escape ladders. Such products are also manufactured and marketed under the BRK Electronics® brand for the builder and contractor audiences. BRK Brands, Inc. products are found in 85 percent of U.S. households and in more than 30 countries worldwide. BRK Brands, Inc. is headquartered in Aurora, Ill. For more information, visit www.firstalert.com or www.brkelectronics.com.
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