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Ann Arbor, MI - May 19, 2008 - Wilton Industries (www.wilton.com), the industry leader in celebration, and specialty housewares products, has successfully implemented Vendor Managed Technologies' (VMT) VelocityŽ Solution Suite consisting of VMT's best-in-class demand signal repository (DSR) and retail-specific business intelligence tools. Velocity is positioned as Wilton's key enabling technology for managing retail in-stocks and maximizing sales across all their retail accounts.
Velocity provides a "one stop shop" for store-level consumer data that enables category managers, customer logistics managers, replenishment managers and account managers to spend less time manipulating data and more time executing on store-level POS insights. Velocity cleanses, harmonizes and integrates store-level POS data with third party and internal data and provides end users with an off-the-shelf data warehouse, best-in-class analysis and best practices reporting tools. VMT equips its clients, such as 3M, Newell Rubbermaid, BIC, Fisher-Price, Masco and many other industry leaders, with the technology and insights needed to incorporate a consumer-driven strategy for their existing supply chain and sales processes. Since 1994, Velocity has been the leading demand signal repository (DSR) and business intelligence solution specifically built for enterprise-wide retail analytics and reporting in the consumer goods market.
Velocity is based on the Microsoft platform utilizing SQL Server and .Net technologies. "Microsoft and VMT are not new to the DSR arena. We implemented our first enterprise-wide solution in 1995. We have been providing solutions to consumer goods and retail customers to drive retail sales and those 14 years of best practice experience are built into our products and services," stated John Beckett, President of VMT.
Velocity's enterprise-level DSR provides the necessary scalability for over 200 retailers and distributors (see http://www.retailvelocity.com/services/pos_source_retaillink_workbench_edi.htm) with visibility to store-level activity. Velocity enables consumer goods manufacturers to create a demand-driven supply network (DDSN) to minimize out-of-stocks (OOS) and maximize sell-through for themselves and their retail partners.
About Wilton Industries
Wilton Industries, based in Woodridge, Illinois, has successfully united three distinctive consumer products companies whose strategic focus is product innovation and quality. The company's best-known division and preferred brand for over 50 years, Wilton Enterprises, sells cake baking and decorating items in more than 100 countries. For more information on Wilton, please go to www.wilton.com.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. www.microsoft.com
About Vendor Managed Technologies, Inc. (VMT)
Since 1994, Vendor Managed Technologies' (VMT) mission is to increase net sales and eliminate supply/demand chain inefficiencies through the use of their demand signal repository (DSR) and business intelligence solutions. VMT is proud to have leading CPG manufacturers as clients such as 3M (NYSE: MMM), Stanley (NYSE: SWK), BIC (Paris Stock Exchange: BIC SA), Fisher-Price (NYSE: MAT), MGA Entertainment, Newell Rubbermaid (NYSE: NWL), Procter and Gamble (NYSE: PG) Char-Broil, Elmer's, and Crayola that have leveraged Velocity to reduce out-of-stocks (OOS) and maximize their sell-through at their retail accounts. Category managers, account managers, merchandisers, demand planners and customer logistics managers have achieved great results when leveraging the store-level reporting and analysis provided by Velocity.
Since retailers began sharing store-level POS data with vendors, crucial knowledge about consumer buying trends and retailer supply patterns is available. We provide easy access to this knowledge. For more information, please visit www.retailvelocity.com
Jennifer Beckett
Vice-President, Sales and Marketing
Vendor Managed Technologies, Inc.
(616) 977-3166
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